HEADQUARTERS «CHILDREN'S WORLD»
Children's World or Detsky Mir is a Russian major retailer children’s goods.
The architectural bureau FORM has developed and has implemented the project for the “Detskiy Mir” headquarters reflecting the main values of the company: immersion to the world of the childhood, and openness and availability to everyone. In the childhood, surrounding objects seem larger than they actually are, and are perceived not as functional objects, but as a space for imagination and game. Using this feeling, the architects have decided to design the office as a table game, and this has turned out to be a successful analogy: the field, grid and game figures have turned into different components of interior, and a rational modernist building and the L-shaped plan perfectly suited for the modern open space office creation with a total area of 5 500 sq. m.
The architectural bureau FORM has developed and has implemented the project for the “Detskiy Mir” headquarters reflecting the main values of the company: immersion to the world of the childhood, and openness and availability to everyone. In the childhood, surrounding objects seem larger than they actually are, and are perceived not as functional objects, but as a space for imagination and game. Using this feeling, the architects have decided to design the office as a table game, and this has turned out to be a successful analogy: the field, grid and game figures have turned into different components of interior, and a rational modernist building and the L-shaped plan perfectly suited for the modern open space office creation with a total area of 5 500 sq. m.
